Develop and implement a social media strategy through, benchmarking, platform determination, research, audience identification and messaging.
Create regular and meaningful content for all social media platforms, including editing, publishing and sharing content daily (texts, images, video or HTML) to boost customer engagement and inspire the target audience to take action.
Layout and optimize the company?s social media pages on every platform to improve the visibility of the company?s social content.
Review and update user-generated content to align with the moderation policy for each platform.
Develop editorial calendars and coordinating schedules.
Using analytical tools to capture and evaluate relevant social insights, metrics, best practices, and then using the data to monitor and assess the company?s online performance, presence and provide positive future outcomes.
Collaboration with various departments such as sales, customer relations, among others to oversee company?s reputation, promote brand consistency, identify key planners and coordinate actions.
Research opportunities for new social platforms and choose up-to-date processes that fit the audience?s needs.
Handle bad reviews, and negative news.
Develop and oversee meaningful connections and engage the audience through messaging and dialogue.
Staying current on emerging trends and best practices in social media.
Define, implement and oversee the most vital social media KPIs.
Collaborate and communicate with designers, industry professionals, and influencers to ensure our content is engaging and informative while also establishing a strong network in relation to the brand.
