Create localized high-quality content for the market based on central marketing objectives for key social media platforms, our blog, e-mailers/ newsletters
Manage the social community and respond to queries/ create engagement.
Plan the content and manage the delivery on a daily basis.?
Ensure that all content created maintains brand standards and content style guides, as well as the overall expression of the brand?s identity.?
Manage influencer marketing programs.
Analytics:?
?Manage metrics aligned with the overall business objectives.?
Enable structured content creation by understanding the brand, the audience, SEO requirements.
Actively measure, manage, optimize and communicate the performance of the content.
Research:?
?Research the approach and competitor environment using surveys, keyword research, market studies, and analytics insights to create the content strategy and calendar.?
Collaboration:?
?Collaborate with internal stakeholders in marketing, product, sales, design, and tech.
Overall KPIs - targets will be set
?Deliver content views and engagement for platforms.
Improve organic visits to the website through content.?
Improve registrations & applications from content initiatives.??
Improve email marketing metrics as per set targets.
