Perform comprehensive SEO Audits, evaluating website construction and identifying issues, concerns and areas of opportunity for the eventual SEO campaign
Build detailed keyword research documents, uncovering search volume and competitiveness data for all relevant phrases to create a priority plan for targeting individual keyword phrases
Conduct thorough competitive analysis to help refine determination of keyword targets by understanding which terms are already dominated by SERPs competitors, and which are potential candidates for future optimization efforts
Make SEO recommendations for updating site code, content and tagging elements based on research data and qualified by key performance indicators (KPIs) collected from Google Analytics, Google Search Console, and a variety of proprietary and 3rd party tools
Handle Off-Page SEO, generating high-quality links, creating great, viral content for Content Marketing purposes, and advising Social Media marketing and traditional PR teams to approach their tasks in a way that supports SEO efforts
Evaluate results with monthly SEO Performance Reports analyzing important KPIs and comparing Year Over Year performance trends