Develop and manage the annual market research plan and budget.
Plan, execute and report all CBFS tracking/measurement studies, such as brand tracking, advertising tracking and public relations tracking.
Segment and analyze research needs in various target sectors to maximize service while coordinating with the various business lines.
Plan and execute market research projects related to specific areas in order to provide best-in-class support to marketing and other company divisions/departments.
Conduct both quantitative and qualitative researches and implement the latest research methods and technologies.
Utilize online research capability for research projects to develop it as a viable data collection method for CBFS research studies.
Arrange and ensure the collection of reference data through the proper sources & history market research to compare results, analyze trends and ensure market representation in research studies.
Study, analyze and report the macroeconomic factors that influence the economies and trends of the State of Qatar and forecast movements in economic indicators, such as interest rates and currencies.
Study, analyze and report findings on the macro environment (legal, political, social and technological) pertaining to certain market sectors/industries.
Conduct data validation and analyses to ensure statistical significance and relevance of research data.
Design data collection formats, tabulates and analysis summaries of study findings and extract data from various databases, research miscellaneous sources as needed to develop metrics and written reports.
Prepare comparative analysis to provide benchmarking information on products & services, pricing and policies.
Prepare reports of research findings, illustrating data and results graphically and offer conclusions and recommendations.
Monitor trends and performance of various competitive organizations in similar and related businesses; provide highlights and summaries to facilitate management decision making and strategic planning.
