Develop a marketing communications plan including strategy, goals, budget, and tactics
Develop media relations strategy, seeking high-level placements in print, broadcast, and online media
Coordinate all public relations activities
Direct social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, byline articles, and keynote presentations
Monitor, analyze, and communicate PR results on a quarterly basis
Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
