Lead a team of merchandisers and manage revenue and margin goals to drive sustainable business growth.
Daily engagement with team to evaluate top/bottom selling styles and refine go-forward plan for site and marketing content
Assists, reviews and provide insights to the team of merchandisers on daily, weekly and monthly KPI?s
Daily analysis of web sales to identify gaps/trends and collaborate with stakeholders to maximize sales
Effective and regular competition monitoring of category KVIs in terms price/promotions and initiating quick counter actions
Responsible for display of products on website, in such a way that stimulates interest and entices customers to make a purchase
Work with key stakeholders to guide, design and execute exclusive online promotions / replication of in-store promotions
Responsible for initiating, planning, executing, tracking, and measuring the success of such promotions
Optimize the use of existing site features: site search tools, product recommendation software, product videos, side by side product comparisons, enhanced visualization tools, reviews and ratings etc.
Focused on site productivity; getting maximum product engagement, conversion and sales per order.
Collaborative in improvising site design, new features & tools, marketing offers and product mix.
Managing CMS / static pages created for special highlights and merchandising
Ensure that the existing product catalogue is up to date with the latest released products, best-selling models, seasonal rotation and the marketing calendar
Find and contribute fixing possible bugs appearing on the existing product catalogue
Monitor and ensure web assets are appealing and in line with website guidelines
Evaluate success and returns of email marketing, message notifications and marketing communications
Lead a team of merchandisers and manage revenue and margin goals to drive sustainable business growth.
Daily engagement with team to evaluate top/bottom selling styles and refine go-forward plan for site and marketing content
Assists, reviews and provide insights to the team of merchandisers on daily, weekly and monthly KPI?s
