To fulfill and achieve distribution and sales objectives for key brands in the on-trade channel by the successful implementation of sales strategies and plans
To ensure full compliance of sales, price management, promotion, and merchandising
Distribution
To ensure distribution objectives for specific SKUs are achieved as per the sales plan
Focus on driving sales in neighborhood bars and pubs
To ensure a high standard of presence and merchandising for key products in the trade
To ensure target price levels for both trade and consumers are implemented
Promotions
Identify target outlets, negotiate and implement promotional activities at the highest possible standard
Feedback and evaluation of results for sales and marketing management?s review
Control
To recommend the appropriate level of credit and duration to trade accounts as per standard policies and procedures
To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management
Trade Relationships
Develop and maintain an amicable win-win relationships with key customers
Manage and improve performance of assigned trade accounts
Sales Management
To achieve the following core KPIs
Brand sales target volume
Trade spend (A&P, NSI, FTT)
Provide timely and accurate information for the updating of Salesforce.com
Evaluate outlet date, call targets, and trade information on a regular basis to drive improvement in sales efficiency