Marketing Executive - Jobs in Al Kuwait, Kuwait

Job Description

Position Overview:The Marketing Executive will play a pivotal role in driving the marketing strategy for our group, overseeing multiple brands and ensuring consistency and excellence across all touchpoints. This role requires a strategic thinker with a passion for marketing, exceptional communication skills in both Arabic and English, and a strong understanding of digital media and social media platforms.Responsibilities:1. Marketing Strategy Development:ÿÿ- Collaborate with the Marketing Director to develop comprehensive marketing strategies for each brand within the group, aligned with overall business objectives.ÿÿ- Conduct market research and analysis to identify target audiences, industry trends, and competitive landscape.ÿÿ- Develop innovative marketing campaigns and initiatives to enhance brand awareness, engagement, and loyalty.2. Social Media Management:ÿÿ- Manage all social media platforms for the groups brands, including Facebook, Instagram, Twitter, , etc.ÿÿ- Plan and execute both organic and paid social media campaigns to drive engagement, traffic, and conversions.ÿÿ- Create compelling content, including posts, stories, videos, and graphics, tailored to each platform and audience.3. Digital Media Campaigns:ÿÿ- Plan, execute, and optimize digital media campaigns across various channels, including display advertising, PPC, and SEM.ÿÿ- Monitor campaign performance, analyze key metrics, and provide insights and recommendations for improvement.ÿÿ- Stay up-to-date with the latest digital marketing trends and technologies to ensure effective campaign execution.4. Content Creation and Management:ÿÿ- Oversee content production for all marketing channels, including social media, website, email, and advertising.ÿÿ- Work closely with internal and external stakeholders to develop engaging and relevant content that resonates with the target audience.ÿÿ- Ensure brand consistency and adherence to brand guidelines in all marketing communications.5. Marketing Calendar and Event Planning:ÿÿ- Develop and maintain a marketing calendar outlining key campaigns, promotions, and events for each brand.ÿÿ- Plan and coordinate marketing events, activations, and sponsorships, ensuring seamless execution and alignment with brand objectives.ÿÿ- Evaluate the success of marketing initiatives and events and make recommendations for future improvements.6. Collaboration and Communication:ÿÿ- Work collaboratively with internal teams, including sales, product development, and customer service, to align marketing efforts with business goals.ÿÿ- Communicate effectively with external partners, agencies, and vendors to execute marketing initiatives and campaigns.ÿÿ- Provide regular updates and reports to the Marketing Director on campaign performance, KPIs, and budget utilization.Qualifications:- Bachelors degree in Marketing, Communications, or related field.- Minimum of 3-5 years of experience in marketing, preferably in a multi-brand or agency environment.- Fluent in both Arabic and English, with excellent written and verbal communication skills.- Proven experience in managing digital media and social media campaigns, including paid advertising and organic content.- Strong understanding of digital marketing tools and platforms, including social media management tools, Google Analytics, and advertising platforms (e.g., Facebook Ads Manager, Google Ads).- Creative thinker with the ability to develop innovative marketing ideas and campaigns.- Strong project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.- Experience in event planning and execution is a plus.- Excellent analytical skills and the ability to interpret data to drive marketing decisions.- Team player with a positive attitude and strong interpersonal skills.

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