Job Location | Cairo, Egypt |
Education | Not Mentioned |
Salary | Not Mentioned |
Industry | Marketing |
Functional Area | Not Mentioned |
Writes compelling copy that connects with the desired audience and drives action across all marketing channels, including website copy, email campaigns, blog posts, video scripts, digital and print ads, and packagingú Collaborating with business development and marketing to brainstorm and develop a variety of marketing materials Interpret copywriting briefs to understand project requirementsú Collaborate with designers and content team on marketing projects (e.g., email campaigns and landing pages)ú Conduct high-quality research and interviewsú Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audienceú Edit and proof work to ensure high US/English editorial standards are met across all content outputsú Revise copy based on internal/stakeholder feedback/directionú Update website content as neededú Repurpose existing content to appeal to a variety of target audiences and messagingú Use SEO principles to maximize copy?s reachú Drive brand consistency across all company communicationsú Stay on current trends and competitors within the editorial sphere
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