Senior Marketing Manager MENA - Jobs in Cairo, Egypt

Job Description

Company DescriptionCompany DescriptionInforma is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.ÿClosing date - 9th August 2022We are looking for someone who can expertly contribute to marketing business planning and delivery within the MENA region based on corporate priorities and business opportunities. This includes working with colleagues from our Commercial team and the wider EMENA Marketing group to align our marketing strategy to growth opportunities and develop our marketing capability within the region.ÿKey Accountabilities

• Support the development and roll out of our marketing strategy in the MENA region, focusing particularly on targeting researcher communities to secure submissions of journal articles.
• Work alongside the Commercial team to manage our key customers in the region, ensuring our joint goals for promoting our agreements and growing our revenues are met.ÿ
• Plan, implement, report on, and adapt activities to meet an agreed set of commercial objectives and KPIs (submissions, revenue, MQLs, etc.) and within agreed timelines and budgets
• Develop and track key performance metrics and report on ROI and make decisions based on those metrics
• Optimize and continuously refine multi-channel campaigns and feed them into the team/departmental strategy
• Contribute to the development of best practice within MENA, advising and making recommendations as required
• Find innovative ways to integrate digital strategies and technology into best practices
• Collaborate with a wide range of internal and external stakeholders who can benefit from, and inform the development of, the expert capability and best practices
• Contribute to the tactical implementation of key activities, working with other members of the EMENA team as required.
• Undertake and support market research to understand customer, competitor, and industry developments; Use feedback voice of the customer to influence strategy across the wider Marketing team
• Contribute ideas for, and feedback on, potential new products and/or services.
• Maintain reports, budgets, trackers as required, analysing performance of campaigns, services and activities carried out
• Periodic travel to professional development training, conferences and exhibitions and/or carry out other customer-facing activities, reporting back as required
• Contribute to driving a culture of high-performance and continuous improvement across the larger marketing team
• Act as a role model to develop the capability of others across the larger marketing team
• Accountable for managing own learning, taking responsibility to identify and develop skills gaps

QualificationsKnowledge and QualificationsThe ideal candidate will have:

• Possess a high degree of understanding of market conditions and commercial opportunities
• Demonstrable experience and expertise in their area
• Experience of planning, delivering and reporting on business strategic activities that drive organizational growth
• Ability to manage own time and set own priorities
• Excellent relationship building, influencing and networking skills
• Dedication to learning and self-development

ÿSkills and Behaviours Required

• Focused on delivering commercial value
• Ability to gather and analyse customer and market data from multiple sources and make effective decisions based on it; Able to effectively present information to a variety of stakeholders
• Strong communication skills; Works collaboratively with others to build strong partnerships, both internally and externally; Customer Champion
• Manages the implementation of change through positive behaviour and attitude; Contributes ideas of how to best manage and implement changes based on customer needs
• Ability to inspire others towards a common vision or goal
• Develops and implements innovative ideas that improve work processes or results; Maintains advanced knowledge of new marketing/industry trends
• Uses financial calculations to justify, manage, and approve expenditure and investment
• Uses business acumen gained from learning and past experiences to improve effectiveness and working practices
• Focused on self-development

Where People Management Involved:

• Ability to deliver effective performance feedback; Strong ability to coach and mentor
• Strong delegation skills; knowledge of team strength and development areas to delegate effectively

Additional InformationYou must have the right to live and work in Egypt. This role is based in our office in Cairoÿand will involve quarterly visits to Taylor & Francis headquarters in the UK. Frequent travel across the MENA territory will also be requiredAt Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.Taylor & Francis Group an Informa BusinessInforma is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.We know that sometimes the perfect candidate doesnt exist, and that people can be put off applying for a job if they dont fit all the requirements. If youre excited about working for us and have most of the skills or experience were looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.ÿ As such, Informa is proud to be an Equal Opportunity Employer.ÿ We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.ÿÿÿ This role may also be available on a flexible working or part time basis ? please ask the Talent Acquisition team for more information.ÿTo find out more about our business and the great career opportunities please go to our Careers Site:ÿhttp://www.taylorandfrancisgroup.com/careersÿÿ

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