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Performance Marketing Manager - Jobs in Dubai, United Arab Emirates

2.00 to 3.00 Years   Dubai, United Arab Emirates   22 Mar, 2024
Bayt.com
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryInternet & E-commerce
Functional AreaNot Mentioned

Job Description

Bayt.com, the leading job site in the Middle East and North Africa, is seeking a dynamic Performance Marketing Manager to join our team. This role focuses on building and optimizing Jobseeker and Employer campaigns across several regions to drive growth and enhance the performance of our digital advertising efforts.Key Responsibilities:

  • Develop and own the PPC strategy, understanding the companys business objectives and translating these into an effective PPC action plan.
  • Construct and manage top-performing Google Search Ads (AdWords), and Microsoft Advertising (Bing) campaigns from scratch, ensuring alignment with the companys goals.
  • Take ownership of Lead Gen and App Download campaigns with monthly, quarterly and yearly targets in mind
  • Keeping a close eye on the Sales Cycle and assuring a steady flow of Marketing Qualified Leads (MQLs)
  • Analyze campaign performance regularly and implement optimizations based on the data to maximize ROI through lead generation
  • Running paid campaigns on top social media platforms like Tiktok, Meta, Twitter, and
  • Monitor budgets, bids, and key account metrics to ensure cost-effective and efficient campaign management.
  • Conduct continuous testing of new features and campaigns, staying abreast of the latest industry trends and innovations.Optimize landing pages and coordinate A/B testing in collaboration with the product team to improve conversion rates.
  • Work closely with Bayts Online Marketing team to share insights, best practices, and collaborate on cross-market initiatives.

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