?Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
Collaborate with sales and marketing teams to develop social media campaigns
Publish digital marketing content online, and implement email marketing campaigns
Stay up to date with the latest social media best practices and technologies
Interacting with customers and other stakeholders via the company?s social media accounts
Analyzing the company?s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign?s performance against the KPIs?
Set up and optimize company pages within each platform to increase the visibility of company?s social content
Monitor SEO and customer engagement and suggest content optimization
Research advertising trends and decide on appropriate placement of ads
