Content writing for Blogs, Articles, Yearbooks, Press releases, Thought-leadership messaging, Clickbait for Emails, Social Media Posts, Quora, Google Q&A etc.
Actively manage and promote our blog, and pitch articles to relevant third-party platforms
Edit content produced by other members of the team
Copywriting for adverts, Script-writing for videos and podcasts, Interviews with stakeholders
Writing marketing material for eBooks, brochures, etc
Analyse content marketing metrics and makes changes as needed
Collaborate with other departments to create innovative content ideas
Create content marketing campaigns to drive leads and subscribers use SEO best practices to generate traffic to our site
Research on SEO trends and Content Marketing upgrades
Keep track of all statistics related to Content SEO on Google Analytics etc
Dealing with Academics and External Vendors for content-related material including photos, videos, layout design for yearbooks, content calendars
